Design Thinking and Play for Innovation
Sustaining value and exposing new value chains to consumers is challenging in this age of disruptive competition. This can be just as challenging when your consumer or client is a fellow employee or group of employees that make up another department or unit other than your own.
Design thinking practices and adult play allow organizations to unlock the power of consumer-oriented product development and delivery. Practical disruption occurs when organizations are mindful of and apply evidence-based strategies, agile business practices, and innovation portfolio management. History proves that businesses that enjoy dominant market share and brand loyalty cannot be disrupted when they are not attuned to the previously mentioned criteria.
In this one-day seminar, learn how to trade time for planning with time spent doing. Take the opportunity to unleash innovative solutions from having a deeper understanding of your consumer needs by building thinking prototypes to test out immediately. While you are at it, learn how play remains a necessary component of healthy adult development while you do it!
Objectives and Outcomes:
• Gain deep consumer insights through design thinking, empathy, and play
• Define and reframe problems through the emotional lens of your consumer
• Utilize rapid prototyping and iteration to surface unseen opportunities driven by
consumer needs
• Integrate design thinking into your group and organization using learning
paths developed in the workshop
• Identify practical disruptions impacting your business and surface any disruptive
ideas that are either in-flight or being considered
• Understand what is required to act upon a disruptive idea across technology,
financial, people, process, and organization
• Breakout team facilitation to develop a course of practical disruption to
immediately apply within your business-aligned technology segments
• Prioritize a realistic list of business-value-rich opportunities to pursue with the target dates and responsible team member
Organizations that enjoy sustained success do so because they demonstrate operational agility and strategic adaptability. This workshop will use the Stanford School of Design prototyping to apply design thinking principles to your environment immediately.
